Biste li dijelili svoju odjeću s nepoznatom osobom? Šveđani kažu: da!

Svake godine bacimo milijune tona tekstila, pa prije no što bacite staru majicu ili čizme koje vam se više ne sviđaju, dajte priliku nekom drugom da se u njih zaljubi. Naime, pokrenuta je inicijativa Visit Swedena i Swedish Insituta u suradnji s poznatim dizajnerima poput Filippa K, Hope, House of Dagmar, Nikolaj d'Étoiles i Uniforms for the Dedicated - imena Sharewear.

 

#SHAREWEAR - Are you the first to wear the boots? Million tons of textiles are thrown away each year. But instead of tossing your clothes once you’re over them, you could give your ex-clothes the chance to fall in love with someone new. That’s why Sweden is launching ShareWear, a part of the Democreativity initiative, that aims to inspire a sustainable way to be fashionable. It’s a ready-to-share collection with Swedish fashion pieces that you can borrow - but only if you share it forward. Visit ShareWear.se to borrow some of our unique pieces #whyredofficial #whyred #sharewear

A photo posted by Whyred (@whyredofficial) on

Jan 22, 2016 at 12:51am PST

Ideja je vrlo jednostavna, na Instagramu se objavljuju fotografije komada odjeće i prva osoba koja komentira fotografiju, taj odjevni predmet dobiva na tjedan dana. Nakon toga istim putem dijeli je dalje. Odjeća se ne može zadržati, a u cijeloj priči nema novaca. Sharewear čak ohrabruje ljude da dijele i svoju staru odjeću putem hashtaga #sharewear. 

 

Hope for sharing. Each year tons of textiles gets thrown away. Instead of tossing your favourites, give them a second life. Be a part of the initiative @sharewear.se and borrow Hope pieces from their ready-to-share collection ♻️. #hopesthlm #sharewear

A photo posted by HOPE OFFICIAL (@hopesthlm) on

Jan 23, 2016 at 1:57am PST